Chime Labs Review (It's Now Lofty): An Honest CRM Comparison for Agents
Updated November 2026.
Chime Labs Review: Why You Can't Find That Name Anymore
There is no current product called "Chime Labs." The real estate CRM people search for under that name is Chime, which Chime Technologies rebranded to Lofty in November 2023. Lofty bundles a CRM, IDX website, ad management and an AI assistant, priced by custom quote, and it fits teams better than solo agents.
That rebrand is three years old as of this update, but the old name still shows up in search because a lot of agents learned the product before the name changed, and some review sites never updated their titles. If you are reading a "Chime Labs" review dated 2026, the author almost certainly means the CRM now sold as Lofty.
Is Chime Labs the Same Company as Lofty?
Yes. Chime Technologies announced the rebrand to Lofty, Inc. on November 7, 2023, saying the company had grown past being just a CRM. The product kept most of its core features: CRM, IDX website, paid ad management, and an AI assistant that texts new leads. Lofty is the current name across the company's marketing, app stores, and pricing page.
"Chime Labs" does not appear as a separate registered product name in any vendor or review source we could find. It is most likely a misremembered or search-suggested variant of "Chime" or "Lofty," not a third platform.
What Does Lofty (Formerly Chime) Cost in November 2026?
Lofty's own pricing page lists four tiers: Agent, Team, Broker, and Enterprise. As of this update, every tier shows a "Request Pricing" button instead of a dollar figure. Lofty does not publish a public price list, and it does not offer a free plan. You give your team size and feature needs to a sales rep and get a custom quote back.
Some third-party review sites cite monthly figures in the hundreds to low thousands of dollars for older Chime packages, but those numbers come from affiliate and comparison sites, not from Lofty's own page, and the plan names they reference do not match Lofty's current tiers. We are leaving those figures out rather than repeat a number we cannot confirm. If you need an exact price, request a quote directly from lofty.com/pricing.
How Does Lofty Compare to a Done-for-You Follow-Up Layer?
| Factor | Lofty (formerly Chime) | Done-for-you follow-up layer |
|---|---|---|
| What it is | Full CRM, IDX website, and ad management platform | A follow-up system that runs on top of whatever CRM you already have |
| Who configures it | You or a team operations lead set up campaigns, routing rules, and AI scripts | Built and maintained for you; no setup homework |
| IDX website | Included | Not included; keep your existing site |
| Paid ad management | Included, with its own fee on top of ad spend | Not included |
| Speed-to-lead texting | AI assistant qualifies new leads in the first exchange | Every lead gets a reply within about a minute, every time |
| Long-term nurture | Drip campaigns exist but usually go unmaintained after onboarding | Twelve-month nurture built for buyers, sellers, and past clients, adjusted as the lead behaves |
| Database reactivation | Possible, but requires building the campaign yourself | Built and run as a standing service |
| Pricing | Custom quote only, scales with seats and ad add-ons | Fixed scope agreed up front |
| Best fit | Teams of three or more with someone who maintains the system | Solo agents and small teams whose leads already arrive, but go cold after the first few messages |
What Does Lofty Do Better Than a Follow-Up-Only Service?
Three things, to be fair about it.
One subscription for front and back end. If you need a new IDX website anyway, Lofty gives you the site, the CRM, and the ad management in a single invoice, which is simpler than stitching together three vendors.
Team accountability tools. Round-robin lead routing, leaderboards, and redistribution rules matter once you have agents who need oversight. A follow-up layer does not replace a team management system.
Paid ad management without hiring a media buyer. If you do not want to touch Google or Facebook Ads Manager yourself, having that bundled in is worth something, independent of the CRM debate.
Agents who need those three things, and have the budget and headcount to use them, are often better served staying on Lofty than switching anything.
Who Should Pick Lofty Instead of a Follow-Up Layer?
Choose Lofty if you run a team of three or more agents, someone on staff maintains campaigns and routing rules, and you want your website, CRM, and ad spend on one bill. That is a real, common setup, and Lofty is built for that buyer.
Choose a done-for-you follow-up layer instead if you are solo or a two-person team, your leads already arrive from a website, portal, or past clients, and the actual problem is that nobody replies to them fast enough or follows up long enough. Adding a bigger platform does not fix a reply-speed problem. A system that sends the message for you does.
The outcome to avoid is paying for Lofty's full team infrastructure while using a fraction of it, because there is no one on staff to run the rest.
A Two-Minute Test to Tell Which Problem You Actually Have
Fill out your own website's lead form with a real phone number, then time how long it takes to hear back from yourself. Next, open your CRM and find a lead from nine months ago. Count how many times they were contacted after the second week.
If the first number is over five minutes, or the second number is zero, the fix is follow-up speed and persistence, not a new all-in-one platform. If you want the sequences we use to fix both, the AI Follow-Up Playbook lays them out for free.
For the full build, see how we set this up for agents on our AI-powered sales automation for realtors page, or compare two other CRM paths in our Follow Up Boss alternative write-up and our piece on reviving dead leads already sitting in your CRM. If reply speed is the real question, this breakdown of lead response time has the numbers.
Chime Labs Review FAQ
Is Chime Labs still a real product in 2026?
No. Chime Technologies rebranded to Lofty in November 2023, and the company now sells its CRM, IDX website, and ad management tools under the Lofty name. "Chime Labs" is not a separate product; it is most likely a mix-up with the older Chime name or a search suggestion, not a third platform to evaluate.
How much does Lofty, formerly Chime, cost per month?
Lofty does not publish fixed prices. Its pricing page lists four tiers, Agent, Team, Broker, and Enterprise, each marked "Request Pricing." You get a custom quote based on seats and features. Older figures circulating online reference discontinued plan names and should not be treated as current.
Is Lofty good for a solo real estate agent?
It can work, but most of its value, team routing, leaderboards, ad management overhead, is built for teams of three or more. A solo agent often pays for infrastructure nobody is maintaining, while the actual problem, slow or inconsistent follow-up, goes unfixed.
What should I use instead of Lofty if I am a solo agent?
Keep whatever CRM or website you already have, and add a follow-up layer that replies to new leads within a minute, runs a twelve-month nurture, and reactivates old database leads automatically. That fixes the actual leak without adding a platform you have to configure yourself.
Does Lofty still use the name Chime anywhere?
Some older marketing pages, app store listings, and third-party reviews still reference Chime, since the transition to the Lofty name and app has rolled out gradually since 2023. Lofty's own site and pricing page now use the Lofty name throughout.
