Real estate agent reviewing her lead follow-up numbers

What Is Slow Follow-Up Actually Costing You?

Plug in your numbers. This gives you a real, math-backed estimate of the deals and commission slipping through the cracks between the time a lead comes in and the time you actually respond.

New leads per month

Average commission per closed deal

Use your typical take-home per closed transaction.

Your current close rate on these leads

Percent. Not sure? 1-3% is typical for online leads.

Your average response time right now

Deals likely slipping away / month

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Revenue left on the table / month

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Same gap, annualized

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Your potential close rate at <5 min

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How this is calculated: lead-response research from Harvard Business Review ("The Short Life of Online Sales Leads") and Velocify/XANT's contact-rate studies consistently shows conversion odds drop sharply as response time increases past the first few minutes. This tool backs into what your close rate would likely be at under-5-minute response, using your current rate and response tier, then multiplies the gap by your lead volume and commission. It's a directional estimate to size the problem, not a guarantee — your actual results depend on lead source, market, and how you follow up once you do respond.